7 Types of Content that You Can Use to Build Quality Backlinks

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Link building, one of the most important tasks in SEO, is still overshadowed by the new, shiny black-hat tactics that seem to come up on a daily basis. Most of the time, these new tactics are only short-term solutions to a long-term problem. 

This is why the best way to create quality links is to create quality content. Content marketing is still a very popular way to generate quality backlinks, so if you want to stay on top of your game, you will have to learn how to create and manage content.

Quality links are one of the best ways of getting more customers to your site. The problem is that not many small businesses understand the importance of good content. Links are a direct way to improve your search rankings. 

Links are also an important metric that Google uses to determine the quality of your content. More links equal higher rankings, and higher rankings equal more traffic to your site.A good content strategy will help you create different types of content and links that will help you to rank well in search engine results pages. 

Here is a list of different types of content ideas you can use to help you get links to your site.

Do some collaborative content marketing

Collaborative content marketing is one of the best ways to build links to your website. It involves working with an external resource to create content for your target audience. If done correctly, you can build a great relationship with your partner, get your brand out there, and build links to your website. 

Collaborative content marketing involves a number of different things, such as: 

  • Creating a schedule 
  • Writing content together 
  • Promoting the content 
  • Linking to your own website 
  • Linking to your partner’s website 
  • Finding guest writers and guest bloggers to build quality guest post links
  • Using influencer marketing 
  • Sharing your content on social media

Create infographics

Infographics are a great way to create content for your site. It takes research and effort to create a good infographic. You have to research the topic, find data to back up your points, and then design the infographic that presents the information in a nice and easy-to-understand format. 

It pays off. If you create an infographic that is high quality and you put it out on the right sites, you can build a lot of backlinks to your site.

You can create your own infographics and share them on social media and other sites. You can even create an infographic for a specific keyword and use this infographic as a backlink. For example, if you are selling an SEO tool, you can create an infographic to show how people can use your SEO tool to their advantage.

Credit: Venngage 

Offer to do expert interviews

When it comes to link building, content is king. But who wants to write all that content? Not me, that’s for sure! For instance, you can give out interviews and viewpoints on a topic your expertise is in.

If you’re an expert in a particular field, you might be asked to do an interview. This is a great, free way to spread your ideas and get your name out there. You can share the interview on your blog and give a link back to the interviewer’s website. So, if you’re a medical expert, contact a health magazine and offer to do an interview on the latest developments in your field.

Lists 

Lists are one of the most widely used types of content on the web and for good reason. They’re easy to create and consume and can be very useful for your audience.  Lists can come in many different forms, including:  

  • Top 10
  • Top 20 
  • Top 100;  
  • Top 5 
  • Top 3;  
  • Top choices for a given subject or topic;  
  • Top resources for a given subject or topic, etc.  

The possibilities for lists are endless. You can have a lot of fun with this type of content, and it’s a great way to add your own personality to your website.

This is one of the best ways to build quality backlinks. All you need to do is to make a list of 10+ things related to your niche and then do detailed research on the topic. Also, make sure that you have at least one resource and one link to your website in the list. This kind of content works best on sites like Hubpages and Squidoo because they have huge followings.

Perform case studies and create research reports

Case studies, research reports, and blog posts are some of the most powerful tools for attracting quality backlinks. These sorts of articles offer value to readers and potential backlinks for bloggers. For example, you can create a case study about how you grew your social media page from 100 to 4,000 fans in 100 days. 

The backlinks from this case study alone are worth thousands of dollars in free advertising, not to mention the quality traffic attracts. A research report or case study helps you stand out from the crowd. It gets you noticed by influencers, who can then share it with their audience, leading to an avalanche of traffic and backlinks. 

The type of content you create depends on your niche. For example, if you’re in the social media niche, you’ll want to create a case study about the top ways to get more likes on Facebook. If you’re in the financial niche, you’ll want to create a research report about the top consumer credit cards. Doing your own research is incredibly important. Don’t just create a list of the top 5 credit cards. Find out why they’re so popular, what makes them different, and what people like or dislike about them.

Case studies are one of the best ways to build valuable backlinks to your website. Not only can they rank high in search engines like Google, but they can also be used to get backlinks from high-quality websites. Case studies and research reports are essentially about conducting research and telling the world about it. 

Podcasts from research

Content marketing is one of the most important strategies in SEO. It is a great way to reach a larger audience and build your brand. Content marketing is not just writing articles and posting them to your blog and social media accounts. 

It is building relationships, educating, and adding value to your target audience. For example, you can create and publish a podcast that is centered around a specific topic. This will help you to create a more personal relationship with your audience. If you publish your podcast on your website, you will also be able to build high-quality backlinks from other websites.

Video content on Social media 

An excellent way to build quality backlinks is by including video content on your website. It’s a great way to get inbound links, and it also has the potential to increase your traffic. It’s, of course, important that the video is relevant to your website, but it doesn’t always have to be directly related. 

If your website is related to home improvement tips, you could still create a video showing how to make your own home improvements. It’s not always easy to create a video, but you’ll find that if you create one, it will get shared quite a lot on social media sites. 

A lot of people think that video content is all about the video. In reality, video is an effective way to position yourself as a thought leader in your market. It helps you to establish yourself as an authoritative source in the minds of your target audience. A lot of people prefer watching a video over reading content on the web. It doesn’t have to be a long video. You can create a short video and share it on YouTube, Facebook and Twitter.

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