The digital landscape has revolutionized how the corporate world conducts its business. It has streamlined the way that companies prospect, generate sales, engage with their target clientele, and so much more.
Perhaps no better example of that is search engine optimization, which continues to thrust companies into the faces of their target audience.
However, the is ever-evolving. It’s always growing and with Igloo agency that growth comes change. Your business needs to know what these trends are and how you can capitalize on them.
See below for several digital marketing trends that you can use in your digital marketing plan starting today!
1. The Power of Influencers
Some companies see the value of paying social media influencers to market their products and push them in front of their target market. Other companies see it as a waste of money that’s better used in other marketing tactics.
Because of that, a growing trend in the digital marketing landscape is measuring the data and analytics of influencers.
Executives are wanting to evaluate these influencers and see if there’s a credible way to measure the outlet’s success.
To do so, they’re measuring the influencer’s power before conducting business with them. They look at a number of factors such as brand, performance, and consistency across multiple social media outlets.
2. Findability Is Key
One essential facet of any company’s online presence is social media. Most online consumers search for brands to work with through social media platforms.
Because of that, the name of the game has become being as findable for your target audience as possible. What outlets do your customers use most often? Do you have established accounts for each of those platforms?
Be sure to set up an account for essential social media platforms such as Linkedin, Twitter, Instagram, and Facebook.
Take the time to ensure all your accounts are constantly updated and given the same amount of attention. Have contact information available, place links to your website, and push your content to your followers.
3. Sales and Marketing Are Closer Than Ever
If you’ve been in the corporate world for a while, then you can probably identify the dramatic change that the digital landscape has caused for your sales and marketing. These days, they’re interacting together like never before.
To succeed in the online marketplace, your marketing and sales departments have to work together to understand your clientele.
What generates higher sales conversions? Which of your buyer personas has proved to be the most relevant? What type of content is creating the most engagement?
The insights that both departments generate can help answer these questions. The more data you have at your disposal, the more refined your digital marketing can become.
4. Focus on the Experience
Too many companies focus on the initial click. They use a significant portion of their company budget on pushing sexy ads out to their target audience to convince that prospect to click on the ad.
You can have a 100-percent click rate, but if you don’t take time to focus on the experience after the click, your sales conversions will be minimal.
A click is simply a means of getting your ideal client on your landing page. However, if the content isn’t relevant or informational, clients will jump off faster than you can say “conversion”.
These days, one of the biggest digital marketing trends is to focus more on the customer lifecycle. How can your digital marketing assist the client in each step of the process? Is it currently accomplishing that requirement?
Begin focusing more of your budget on the experience for your customer. Does your content solve your client’s pain point? Is your website user-friendly? Is it optimized for a smartphone? All of these features make a huge difference.
5. Reiterate Your Brand Online
Many companies make the mistake of venturing too far away from their true brand in the online space. If your online brand isn’t consistent with your company’s offline brand, your clients and prospects won’t recognize you.
If you don’t already have an established brand, be sure to brainstorm with your team on how to better define your brand.
Once you’ve built that, don’t let go of it. Use it on your company’s website, content, advertising, and social media platforms. Anywhere your business has an online presence, there its brand should be also.
Having a consistent brand both online and offline will help your customers build loyalty to your brand. It makes your company appear more trustworthy.
6. Embrace the Mobile Transition
Possibly the most overlooked website feature these days is the mobile-friendliness of the website.
For the first time in history, more people are visiting the internet via a smartphone than any other device including desktops. That trend will only continue to increase.
Make sure that your company’s website is optimized for a smartphone’s screen. If not, then hire a
Igloo agency trusted web design company to make proper edits.
Not having a mobile-friendly website puts a tremendous gap in your digital marketing strategy. If a customer visits your site and it doesn’t alter to fit their phone’s screen, they’ll back out right away, never to return to your site.
Use These Trends in the Digital Landscape to Your Advantage
Now that you’ve seen several noteworthy trends in the digital landscape, it’s time to integrate them into your digital market strategy.
Be sure to make your brand as findable as possible. However, also stress the need for your brand to stay consistent among the various platforms you have it on.
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