5 Reasons Why B2B Marketers Should Prefer LinkedIn

Social media websites are a valuable marketing tool, but a vast majority of marketers focus on Instagram, Facebook, or Twitter. LinkedIn, a platform specifically created to help establish business relationships, is usually overlooked. If you belong to the group of B2B marketers who don’t use LinkedIn in their strategies, it’s time to change that. Throughout this post, you’re going to see five amazing ways to exploit LinkedIn.

1. Generate leads

Let’s face it; you don’t think of LinkedIn as a way to generate more leads. It’s not like social media where you can simply buy YouTube likes or other similar metrics. Here comes the surprising part, LinkedIn is one of the best social media platforms to demand lead generation. How? Here are some lead generation tips that you will find useful:

  • Add connections to your network
  • Write a recommendation for customers and key contacts
  • Use LinkedIn to celebrate accomplishments of others
  • Join groups
  • Post updates regularly
  • Follow your current clients and prospects

Besides these fresh and organic measures of obtaining leads on LinkedIn, the website offers personalized ways of identifying new leads, engaging with potential customers, and turning them into consumers. An average prospect is more likely to ask questions and connect with them, developing a discussion is a great way to generate leads and turn your efforts into a success.

2. Improving reputation

As mentioned above, LinkedIn is a network specifically designed to help users connect with other professionals from their niche. The number of users keeps increasing, thus giving you an opportunity to increase contacts and expand your business.

B2B marketers, companies, businesses, and other people can enhance their visibility and credibility by using personal and community features within LinkedIn. The primary purpose of this platform is networking; it allows you to engage with others, build your reputation, and create new or improve current business relationships. All these factors are essential for every marketer’s career success. A good reputation can also help you with influencer marketing, influencers will want to work with you, and you can build a fruitful collaboration.

While a lot of marketers focus on Instagram as a driving force behind influencer campaigns, remember that LinkedIn helps you find influencers within your niche, which is vital for this marketing strategy.

3. Industry research

LinkedIn is highly versatile; it is more than just an ordinary social website. This platform can pose as a handy tool as well. How? That’s because LinkedIn is an ideal place to expand your horizons, seek out opinions and insights, connect with others and learn from their experience, and ask questions to improve your knowledge and develop new skills. Besides connecting with other marketers, LinkedIn allows you to do social media outreach and find influencers that would be a perfect fit for your marketing efforts.

Following other marketers, influencers, ‘regular’ users, and even your favorite brands and magazines give you a chance to stay up to date with current developments within your industry. This is vital because your success depends on the ability to keep up with the latest trends and developments.

4. Sponsored updates

Thanks to sponsored updates, you can hyper-target your audience based on parameters such as company name, location, profession, industry, job title, seniority. To help marketers and brands measure the reach and impact of their posts, LinkedIn launched the insight tool. This useful tool helps brands make sure they get the maximum out of their presence on this platform.

Sponsored updates allow you to tailor your posts towards a particular audience. One doesn’t have to be a genius to conclude that targeting certain people with your posts can lead to greater benefits. You can reach more clients, turn your marketing strategy into a success, connect with more people from the same niche, and so much more.

5. Customer satisfaction

What most marketers and brands usually disregard is using LinkedIn to improve customer satisfaction. As mentioned above, this platform is incredibly versatile, and you can use it for this purpose too. It’s easy to interact with the customer base through LinkedIn via comments, messages, and surveys.

When done properly, this can lead to greater customer satisfaction and shows that you care about their opinion. Customers appreciate it when they feel like their voice is heard. Also, communicating with them is a great way to resolve common issues and prevent them from happening again.

  • LinkedIn statistics every B2B marketers should know
  • LinkedIn has more than 467 million users
  • 94.5% of B2B marketers use LinkedIn for content contribution
  • 50% of B2B buyers use LinkedIn when making purchasing decisions
  • 80% of B2B leads come from LinkedIn
  • 43% of marketers say they have sourced a customer from LinkedIn
  • 92% of marketers leverage LinkedIn over other social platforms

Conclusion

LinkedIn is a social media platform created to help users create business connections. The website can do wonders for every marketer and brand due to its versatility of use. If you don’t already use LinkedIn regularly, you should start to. Start adding connections, communicating with others, and posting updates; it’s easy.

348 thoughts on “5 Reasons Why B2B Marketers Should Prefer LinkedIn”

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  77. Another thing I’ve really noticed is the fact that for many people, less-than-perfect credit is the response to circumstances past their control. As an example they may have been saddled through an illness so they really have higher bills going to collections. It may be due to a job loss or maybe the inability to go to work. Sometimes divorce process can send the financial situation in an opposite direction. Many thanks for sharing your ideas on this web site.

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  79. I’ve been browsing on-line greater than 3 hours as of late, yet I never discovered any fascinating article like yours. It?s beautiful price sufficient for me. Personally, if all site owners and bloggers made good content as you probably did, the net will be much more useful than ever before.

  80. Hi! I know this is somewhat off topic but I was wondering which blog platform are you using for this website? I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at alternatives for another platform. I would be great if you could point me in the direction of a good platform.

  81. Woah! I’m really enjoying the template/theme of this blog. It’s simple, yet effective. A lot of times it’s hard to get that “perfect balance” between superb usability and visual appearance. I must say you have done a superb job with this. Also, the blog loads super fast for me on Opera. Excellent Blog!

  82. Oh my goodness! an amazing article dude. Thanks Nonetheless I’m experiencing challenge with ur rss . Don?t know why Unable to subscribe to it. Is there anyone getting equivalent rss problem? Anybody who knows kindly respond. Thnkx

  83. Hmm it looks like your blog ate my first comment (it was super long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the whole thing. Do you have any points for novice blog writers? I’d definitely appreciate it.

  84. I?m impressed, I must say. Really rarely do I encounter a weblog that?s both educative and entertaining, and let me tell you, you might have hit the nail on the head. Your concept is excellent; the problem is something that not enough persons are talking intelligently about. I am very completely happy that I stumbled throughout this in my seek for something regarding this.

  85. Fantastic goods from you, man. I have understand your stuff previous to and you’re just extremely wonderful. I actually like what you’ve acquired here, certainly like what you are saying and the way in which you say it. You make it enjoyable and you still take care of to keep it smart. I can’t wait to read much more from you. This is really a terrific site.

  86. I’ve observed that in the world these days, video games would be the latest fad with children of all ages. Periodically it may be unattainable to drag your family away from the activities. If you want the best of both worlds, there are many educational video games for kids. Interesting post.

  87. One thing I’ve noticed is there are plenty of fallacies regarding the lenders intentions when talking about foreclosed. One fairy tale in particular is the fact the bank wishes to have your house. Your banker wants your dollars, not your house. They want the cash they gave you with interest. Staying away from the bank will draw any foreclosed realization. Thanks for your publication.

  88. I’m in awe of the author’s talent to make complicated concepts approachable to readers of all backgrounds. This article is a testament to her expertise and dedication to providing useful insights. Thank you, author, for creating such an engaging and insightful piece. It has been an incredible joy to read!

  89. Thanks for the tips on credit repair on your web-site. Some tips i would offer as advice to people is always to give up the actual mentality that they may buy right now and pay later. As being a society all of us tend to do this for many things. This includes vacation trips, furniture, along with items we would like. However, it is advisable to separate your own wants from all the needs. While you’re working to improve your credit score you have to make some trade-offs. For example it is possible to shop online to save money or you can click on second hand outlets instead of highly-priced department stores for clothing.

  90. My partner and I absolutely love your blog and find nearly all of your post’s to be just what I’m looking for. Does one offer guest writers to write content for yourself? I wouldn’t mind producing a post or elaborating on a few of the subjects you write in relation to here. Again, awesome web site!

  91. Hey There. I found your blog using msn. This is a very well written article. I will make sure to bookmark it and come back to read more of your useful information. Thanks for the post. I will certainly return.

  92. I do agree with all the ideas you have presented in your post. They are very convincing and will certainly work. Still, the posts are very short for novices. Could you please extend them a little from next time? Thanks for the post.

  93. Thanks for the new things you have exposed in your text. One thing I want to reply to is that FSBO interactions are built after a while. By presenting yourself to the owners the first weekend their FSBO is usually announced, prior to the masses start off calling on Wednesday, you develop a good relationship. By mailing them methods, educational elements, free reports, and forms, you become a great ally. Through a personal fascination with them as well as their circumstances, you create a solid relationship that, most of the time, pays off once the owners decide to go with an adviser they know along with trust – preferably you.

  94. I’m amazed, I have to admit. Seldom do I come across a blog that’s equally educative and interesting, and without a doubt, you have hit the nail on the head. The issue is something which not enough men and women are speaking intelligently about. I’m very happy I came across this during my search for something relating to this.

  95. It’s appropriate time to make some plans for the future and it’s time to be happy. I’ve read this post and if I could I desire to suggest you few interesting things or advice. Perhaps you could write next articles referring to this article. I want to read even more things about it!

  96. What i do not understood is in reality how you are not actually much more well-appreciated than you might be right now. You are very intelligent. You understand therefore significantly in the case of this topic, made me for my part believe it from so many various angles. Its like women and men don’t seem to be interested except it is something to do with Woman gaga! Your individual stuffs excellent. At all times maintain it up!

  97. Interesting blog post. Some tips i would like to bring about is that laptop or computer memory must be purchased when your computer is unable to cope with whatever you do along with it. One can put in two RAM memory boards having 1GB each, as an illustration, but not one of 1GB and one having 2GB. One should look for the car maker’s documentation for own PC to be sure what type of ram is necessary.

  98. I have realized that over the course of building a relationship with real estate owners, you’ll be able to come to understand that, in every single real estate exchange, a fee is paid. In the long run, FSBO sellers do not “save” the percentage. Rather, they fight to earn the commission by simply doing a good agent’s work. In doing this, they shell out their money plus time to execute, as best they will, the responsibilities of an real estate agent. Those duties include disclosing the home by means of marketing, introducing the home to willing buyers, creating a sense of buyer urgency in order to trigger an offer, making arrangement for home inspections, managing qualification assessments with the bank, supervising maintenance tasks, and aiding the closing of the deal.

  99. I have seen that car insurance businesses know the autos which are liable to accidents along with other risks. In addition, they know what kind of cars are susceptible to higher risk plus the higher risk they have the higher the premium rate. Understanding the basic basics connected with car insurance will let you choose the right form of insurance policy that could take care of your wants in case you happen to be involved in an accident. Appreciate your sharing the particular ideas with your blog.

  100. Thanks for your post. I want to say that the cost of car insurance differs from one coverage to another, simply because there are so many different facets which play a role in the overall cost. For instance, the make and model of the automobile will have a large bearing on the cost. A reliable older family car will have a more affordable premium than a flashy sports car.

  101. Thank you for sharing excellent informations. Your web site is so cool. I am impressed by the details that you have on this site. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for more articles. You, my friend, ROCK! I found simply the info I already searched everywhere and just could not come across. What a perfect site.

  102. Thank you for sharing superb informations. Your web site is so cool. I am impressed by the details that you?ve on this website. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found just the info I already searched all over the place and simply could not come across. What a great web site.

  103. Appreciate you for sharing these types of wonderful articles. In addition, an excellent travel along with medical insurance approach can often relieve those worries that come with touring abroad. A medical crisis can shortly become too expensive and that’s likely to quickly impose a financial problem on the family finances. Setting up in place the perfect travel insurance deal prior to setting off is definitely worth the time and effort. Thanks a lot

  104. It’s my belief that mesothelioma is definitely the most dangerous cancer. It has unusual properties. The more I look at it the harder I am confident it does not act like a true solid cells cancer. In case mesothelioma is really a rogue viral infection, therefore there is the possibility of developing a vaccine and also offering vaccination for asbestos open people who are vulnerable to high risk associated with developing long term asbestos linked malignancies. Thanks for discussing your ideas about this important ailment.

  105. Thanks for your advice on this blog. Just one thing I would wish to say is that often purchasing electronics items in the Internet is not new. The truth is, in the past several years alone, the market for online electronic devices has grown significantly. Today, you can find practically almost any electronic system and tools on the Internet, ranging from cameras in addition to camcorders to computer parts and gaming consoles.

  106. Thanks for these guidelines. One thing I should also believe is always that credit cards offering a 0 interest rate often entice consumers in with zero rate, instant authorization and easy on the web balance transfers, however beware of the real factor that will void your 0 easy street annual percentage rate plus throw anybody out into the poor house fast.

  107. I have observed that over the course of constructing a relationship with real estate homeowners, you’ll be able to come to understand that, in every single real estate financial transaction, a percentage is paid. Ultimately, FSBO sellers never “save” the commission. Rather, they try to earn the commission by doing a great agent’s job. In doing this, they shell out their money as well as time to conduct, as best they’re able to, the jobs of an agent. Those assignments include revealing the home by marketing, representing the home to prospective buyers, building a sense of buyer emergency in order to trigger an offer, booking home inspections, taking on qualification inspections with the bank, supervising repairs, and assisting the closing of the deal.

  108. One other important area is that if you are an elderly person, travel insurance for pensioners is something you need to really look at. The more mature you are, the more at risk you might be for getting something poor happen to you while in most foreign countries. If you are definitely not covered by some comprehensive insurance, you could have many serious challenges. Thanks for revealing your hints on this blog.

  109. Thanks for discussing your ideas. Another thing is that college students have an option between fed student loan as well as a private education loan where it’s easier to go with student loan online debt consolidation than in the federal education loan.

  110. Thanks a lot for the helpful article. It is also my opinion that mesothelioma cancer has an really long latency phase, which means that the signs of the disease may not emerge right up until 30 to 50 years after the initial exposure to mesothelioma. Pleural mesothelioma, which is the most common kind and influences the area across the lungs, may cause shortness of breath, chest muscles pains, and also a persistent coughing, which may bring on coughing up blood.

  111. I?ve been exploring for a little bit for any high quality articles or blog posts on this kind of area . Exploring in Yahoo I at last stumbled upon this website. Reading this info So i am happy to convey that I’ve an incredibly good uncanny feeling I discovered just what I needed. I most certainly will make sure to don?t forget this website and give it a glance on a constant basis.

  112. My developer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using WordPress on several websites for about a year and am nervous about switching to another platform. I have heard excellent things about blogengine.net. Is there a way I can import all my wordpress content into it? Any kind of help would be really appreciated!

  113. I?m no longer certain the place you’re getting your information, however good topic. I must spend some time studying much more or understanding more. Thank you for great information I used to be on the lookout for this info for my mission.

  114. I?m impressed, I need to say. Actually not often do I encounter a blog that?s both educative and entertaining, and let me tell you, you’ve gotten hit the nail on the head. Your concept is outstanding; the issue is something that not enough persons are speaking intelligently about. I am very pleased that I stumbled throughout this in my search for one thing relating to this.

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  116. Thanks for your recommendations on this blog. Just one thing I wish to say is purchasing consumer electronics items over the Internet is certainly not new. Actually, in the past 10 years alone, the market for online consumer electronics has grown significantly. Today, you can find practically almost any electronic device and product on the Internet, including cameras in addition to camcorders to computer components and gaming consoles.

  117. Hmm it seems like your website ate my first comment (it was super long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to the whole thing. Do you have any tips and hints for rookie blog writers? I’d genuinely appreciate it.

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  119. I?m impressed, I need to say. Actually hardly ever do I encounter a blog that?s both educative and entertaining, and let me inform you, you’ve got hit the nail on the head. Your idea is excellent; the issue is one thing that not sufficient persons are speaking intelligently about. I am very blissful that I stumbled across this in my search for something relating to this.

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  121. One more thing. I do believe that there are quite a few travel insurance web pages of respectable companies than enable you to enter a trip details and acquire you the rates. You can also purchase the particular international travel insurance policy online by using your own credit card. Everything you need to do is to enter your travel information and you can view the plans side-by-side. Merely find the plan that suits your capacity to pay and needs and then use your credit card to buy the item. Travel insurance on the internet is a good way to take a look for a respected company pertaining to international holiday insurance. Thanks for sharing your ideas.

  122. According to my observation, after a in foreclosure home is bought at an auction, it is common to the borrower to still have some sort ofthat remaining balance on the mortgage loan. There are many lenders who make an effort to have all service fees and liens paid off by the next buyer. Even so, depending on particular programs, laws, and state guidelines there may be some loans that aren’t easily sorted out through the transfer of lending options. Therefore, the duty still lies on the client that has had his or her property in foreclosure process. Thank you sharing your thinking on this website.

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